Regional leadership Position Travel Marquette as the official destination marketing organization for Marquette County, Michigan, highlighting opportunities to partner on regional tourism campaigns, joint marketing initiatives, and destination branding programs.

Growth potential Target mid-market tourism suppliers and local businesses within the 11-50 employee range that seek scalable marketing exposure with a revenue profile in the 50M-100M range, offering bundled digital advertising and sponsorship packages.

Digital engagement Leverage Travel Marquette’s tech stack and digital tools (Google Cloud, Azure, analytics platforms) to propose data-driven marketing services, website optimization, audience insights, and performance-based media buys tailored to Marquette County's tourism segments.

Awards and credibility Utilize the Pure Award recognition and high-profile partnerships to validate collaboration opportunities, pitching co-branded campaigns and experiential programs with enhanced credibility for potential sponsors.

New initiatives Explore upsell options around recent initiatives such as the Winter Adventure Rewards Pass app and community resource programs by offering platform integrations, app marketing, loyalty programs, and event-driven promotions to drive seasonal traffic.