Insights

Strategic Partners TRAILS has recent collaboration with Michigan Virtual to expand school-based mental health supports, signaling openness to broader distribution partnerships and joint go-to-market programs with education tech and state-level initiatives.

School reach With 51-200 employees and a focus on K-12 school delivery of Tier 1-3 mental health programs, TRAILS presents as a scalable partner for districts and state education networks seeking standardized, culturally responsible mental health solutions.

Expansion Opportunity Growing demand for onboarding new school partners indicates a need for implementation, training, and enablement services—areas where a sales motion can offer bundled offerings, onboarding packages, and partner-enabled sales support.

Tech Enablement The diverse tech stack including Next.js, Adobe suite, analytics and culture platforms suggests potential for upsell around customer experience tooling, partner portals, dashboarding, and data-driven reporting for school partners.

Financial Need Revenue in the 1M-10M range implies a mid-market profile with interest in scalable, low-friction contracts and multi-district deployments; highlight value propositions around cost savings, impact metrics, and rapid onboarding to accelerate revenue.

TRAILS Tech Stack

TRAILS uses 8 technology products and services including Hotjar, Amazon Web Services, SAP, and more. Explore TRAILS's tech stack below.

TRAILS's Email Address Formats

TRAILS uses at least 1 format(s):
TRAILS Email FormatsExamplePercentage
FLast@trailstowellness.orgJDoe@trailstowellness.org
95%
FiLast@trailstowellness.orgJoDoe@trailstowellness.org
3%
FirstLast@trailstowellness.orgJohnDoe@trailstowellness.org
2%

Frequently Asked Questions

What is TRAILS's official website and social media links?

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TRAILS's official website is trailstowellness.org and has social profiles on LinkedInCrunchbase.

How much revenue does TRAILS generate?

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As of August 2026, TRAILS's annual revenue is estimated to be $1M - $10M.

What is TRAILS's NAICS code?

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TRAILS's NAICS code is 62133 - Offices of Mental Health Practitioners (except Physicians).

How many employees does TRAILS have currently?

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As of August 2026, TRAILS has approximately 101 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Innovation & Implementation Officer | Product Content Strategist: A. G.President: D. L.Founder: R. H.. Explore TRAILS's employee directory with LeadIQ.

What industry does TRAILS belong to?

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TRAILS operates in the Mental Health Care industry.

What technology does TRAILS use?

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TRAILS's tech stack includes HotjarAmazon Web ServicesSAPmonday.comPardotGreenhouseSlackSAP Concur.

What is TRAILS's email format?

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TRAILS's email format typically follows the pattern of FLast@trailstowellness.org. Find more TRAILS email formats with LeadIQ.

When was TRAILS founded?

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TRAILS was founded in 2013.
TRAILS logo

TRAILS

Mental Health CareMichigan, United States51-200 Employees

TRAILS is a mental health care organization based in Ann Arbor, Michigan, that partners with schools to deliver structured mental health programming for students. It provides training, materials, and implementation support to enable the three-tier model—universal education, early intervention, and crisis response for suicidality—within school settings. The programs are designed to be culturally responsible and adaptable to diverse school contexts, with the goal of integrating mental health support into everyday education.

Targeting K-12 school systems, TRAILS serves districts seeking scalable solutions to the youth mental health crisis. The organization situates itself as a provider of school-based mental health services, emphasizing system-level capacity-building and sustained program delivery. With a mid-sized team, TRAILS is actively expanding its onboarding of new school partners to broaden its reach.

Section iconCompany Overview

NAICS Code
62133 - Offices of Mental Health Practitioners (except Physicians)
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    TRAILS's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    TRAILS's revenue is estimated to be in the range of $1M - $10M

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