Diversified Real Estate Trager LLC operates a diversified portfolio in Baraboo, WI, including electrical and excavation services, a pool and spa showroom, and artistic laser engraving. This breadth suggests cross-selling opportunities across pool installations, outdoor living, and custom decor projects.

Pool & Outdoor Expansion With specialties in inground and above-ground pools, Marquis spas, and outdoor entertainment products, target the company for pool builds, spa installations, maintenance services, and landscaping or outdoor living enhancements to expand their current offerings.

Tech Enablement The tech stack includes cart functionality and Microsoft IIS, indicating e-commerce capability and digital marketing potential. Propose enhanced online scheduling, remote service management, or digital lead capture to boost consumer conversions.

Mid-Market Potential Reported revenue in the range of $100M-$250M with a small-to-mid-size employee base, suggesting scale with room for efficiency upgrades, such as project management software, CRM enhancements, and vendor consolidation for better pricing.

Cross-Sell Partners The company houses multiple business units (electric/excavating, pool showroom, and laser engraving). This presents an opportunity to offer integrated contractor solutions, procurement synergies, and bundled products for customers undertaking multi-faceted outdoor build-outs.