Award momentum Leverage the recent USA TODAY 10Best award wins and nominations to approach distributors, retailers, and on-premise accounts as a validated, consumer-loved brand with growing recognition.

Strategic distribution Explore expansion with existing California distribution partner Bronco Wine Co. to deepen market presence on the West Coast while identifying new regional partners to scale canned cocktail availability.

Boutique fit Position to craft-focused retailers, specialty grocers, and hospitality venues that prize real spirits and premium ingredients, aligning with the brand’s craft quality and convenient ready-to-drink format.

Growth readiness With a lean team and revenue under one million, target incremental sales through co-marketing, trade promotions, and digital-enabled selling motions to accelerate channel penetration without overextending operations.

Data driven Utilize available tech stack signals (Squarespace Commerce, analytics, and conversion tools) to identify high-potential accounts, optimize placement, and tailor pitches around consumer trends in ready-to-drink and premium cocktails.