Insights

Healthcare and nonprofits Target large nonprofit and community organizations with Salesforce-backed member management needs, leveraging Traction Rec’s existing success with YMCAs, JCCs, and BGCA to expand into similar nonprofit networks and associations.

Growth momentum Capitalize on recognized rapid growth and Deloitte Technology Fast 50/500 rankings to approach potential customers with a credibility angle, highlighting proven scale,innovation, and market traction to win competitive RFPs.

Strategic leadership Leverage recent executive appointment of a new VP of Professional Services to position for upsell and implementation-focused engagements, offering premium onboarding, customization, and long-term support contracts.

Partner ecosystem Highlight strong Salesforce partnerships and awards to pursue co-sell opportunities with Salesforce channels, ISV partnerships, and national nonprofit coalitions seeking integrated CRM solutions.

Platform leverage Promote the tech stack and AI capabilities to prospects seeking digital engagement, data analytics, and scalable community programs, presenting Traction Rec as a scalable platform built on Salesforce Experience Cloud and AI tooling.

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Traction Rec Tech Stack

Traction Rec uses 8 technology products and services including Hotjar, Tableau, Jenkins, and more. Explore Traction Rec's tech stack below.

Hotjar
Analytics
Tableau
Business Intelligence
Jenkins
Continuous Integration
NetSuite
E-commerce
Google Workspace
Email
Pardot
Marketing
DocuSign
Miscellaneous
Webflow
Page Builders

Media & News

Traction Rec's Email Address Formats

Traction Rec uses at least 1 email format:

Traction Rec Email Formats	Example	Percentage
FLast@tractionrec.com	JDoe@tractionrec.com	100%

Frequently Asked Questions

What is Traction Rec's official website and social media links?

Traction Rec's official website is tractionrec.com and has social profiles on LinkedIn.

How much revenue does Traction Rec generate?

As of August 2026, Traction Rec's annual revenue is estimated to be $10M - $25M.

What is Traction Rec's NAICS code?

Traction Rec's NAICS code is 5112 - Software Publishers.

How many employees does Traction Rec have currently?

As of August 2026, Traction Rec has approximately 92 employees across 1 continents, including North America. Key team members include Ceo: L. G., Chief Revenue Officer (cro): A. R. and Chief Financial Officer: A. L. Explore Traction Rec's employee directory with LeadIQ.

What industry does Traction Rec belong to?

Traction Rec operates in the Software Development industry.

What technology does Traction Rec use?

Traction Rec's tech stack includes Hotjar, Tableau, Jenkins, NetSuite, Google Workspace, Pardot, DocuSign and Webflow.

What is Traction Rec's email format?

Traction Rec's email format typically follows the pattern of FLast@tractionrec.com. Find more Traction Rec email formats with LeadIQ.

When was Traction Rec founded?

Traction Rec was founded in 2019.

Traction Rec

Q: What is Traction Rec's official website and social media links?

Traction Rec's official website is tractionrec.com. Traction Rec has social profiles on LinkedIn.

Q: How many employees does Traction Rec have currently?

Traction Rec has approximately 92 employees.

Q: What technology does Traction Rec use?

Traction Rec's tech stack includes New Relic, Albacross, Salesforce Desk, dc.js, Google Tag Manager.

Q: What is Traction Rec's NAICS code?

Traction Rec's NAICS code is 5112 (Software Publishers).

Software DevelopmentBritish Columbia, Canada51-200 Employees

Traction Rec is a software development company based in Vancouver, British Columbia, that focuses on nonprofit community and recreation centers. Its core offering is a member management CRM built on Salesforce, designed to help organizations such as YMCAs, JCCs, and Boys & Girls Clubs of America streamline operations, enhance service delivery, and extend their community impact.
The company operates in the nonprofit technology sector, positioning itself as a provider of specialized, scalable tools for membership management and engagement. With a focus on people-centered approaches, Traction Rec emphasizes partnerships and community alignment, supporting clients as they grow their programs and services. Recent developments include recognition by Salesforce as a nonprofit partner of the year and advisory leadership hires, reflecting ongoing expansion and industry acknowledgment.