Insights

Growing Market Presence Traction Ag's recent acquisition of PcMars, a desktop-based accounting system used by over 7,000 farms, indicates a strategic expansion into existing farm management software markets, presenting opportunities to upsell integrated solutions and expand customer base.

Innovation and Leadership With recent leadership appointments like the hiring of a Chief Operating Officer, along with award recognition as Farm Management Company of the Year, Traction Ag demonstrates strong industry credibility, making it a compelling partner or client for innovative farm technology providers seeking to collaborate or expand.

Financial Strength Backed by a Series A funding of $11 million and revenue estimated between $10 million to $25 million, Traction Ag has the financial resources to invest in new features, integrations, or targeted outreach efforts to grow its market influence within the farming industry.

Strategic Integrations Traction Ag’s integrations with Climate FieldView, John Deere Operations Center, and Keystone Cooperative create multiple sales touchpoints and cross-selling opportunities with service providers and equipment manufacturers looking to embed or recommend farm management solutions.

Industry Tailored Solutions As a farmer-owned and industry-focused company providing cloud-based, real-time farm financial tools, Traction Ag is well-positioned to target progressive farms seeking digital transformation, especially those interested in automation, real-time analytics, and operational efficiency enhancements.

Traction Ag Tech Stack

Traction Ag uses 8 technology products and services including Tableau, Amazon CloudFront, Unpkg, and more. Explore Traction Ag's tech stack below.

  • Tableau
    Business Intelligence
  • Amazon CloudFront
    Content Delivery Network
  • Unpkg
    Content Delivery Network
  • git
    Development
  • Atlassian Jira
    Issue Trackers
  • Goober
    Javascript Libraries
  • HTML
    Programming Languages
  • Autoptimize
    Web Platform Extensions

Media & News

Traction Ag's Email Address Formats

Traction Ag uses at least 1 format(s):
Traction Ag Email FormatsExamplePercentage
First@tractionag.comJohn@tractionag.com
49%
FLast@tractionag.comJDoe@tractionag.com
1%
First@tractionag.comJohn@tractionag.com
49%
FLast@tractionag.comJDoe@tractionag.com
1%

Frequently Asked Questions

What is Traction Ag's stock symbol?

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Traction Ag is a publicly traded company; the company's stock symbol is PRSU.

What is Traction Ag's official website and social media links?

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Traction Ag's official website is tractionag.com and has social profiles on LinkedInCrunchbase.

What is Traction Ag's NAICS code?

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Traction Ag's NAICS code is 111 - Crop Production.

How many employees does Traction Ag have currently?

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As of January 2026, Traction Ag has approximately 47 employees across 3 continents, including North AmericaOceaniaAsia. Key team members include Chief Executive Officer: D. S.Chief Operating Officer / Integrator: H. M.Vp Of Engineering: J. J.. Explore Traction Ag's employee directory with LeadIQ.

What industry does Traction Ag belong to?

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Traction Ag operates in the Farming industry.

What technology does Traction Ag use?

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Traction Ag's tech stack includes TableauAmazon CloudFrontUnpkggitAtlassian JiraGooberHTMLAutoptimize.

What is Traction Ag's email format?

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Traction Ag's email format typically follows the pattern of First@tractionag.com. Find more Traction Ag email formats with LeadIQ.

How much funding has Traction Ag raised to date?

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As of January 2026, Traction Ag has raised $11M in funding. The last funding round occurred on May 21, 2024 for $11M.

When was Traction Ag founded?

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Traction Ag was founded in 2020.

Traction Ag

FarmingIndiana, United States11-50 Employees

We’re Traction Ag – farm-loving folks with awesome farm software. Employee and farmer-owned, we offer top-notch accounting and field tools to help you work smarter and spend less time at the desk. Our goal is to help boost your farm’s bottom line. Ready to enhance your farming operations? Let’s go!

Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Our software delivers the most extensive suite of farm-specific accounting capabilities in a cloud application, allowing users to automatically and easily maintain inventory balances for crops and supplies, track costs of production, and field-level profitability. These features provide crucial insights and save valuable time, enabling farmers to make better decisions.

As a majority employee and farmer-owned business, we understand the unique challenges faced by the farming community. We leverage integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities. Our tools help farmers streamline their operations and focus more on what they love - farming.

At Traction Ag, we are committed to innovation and excellence. Our team continuously works to improve our software, ensuring that it meets the evolving needs of modern agriculture. Whether you are looking to enhance your financial management, improve operational efficiency, or gain better insights into your farm's performance, Traction Ag has the solutions you need.

Join us on this journey to revolutionize farm management. With Traction Ag, you can expect reliable support, cutting-edge technology, and a community that understands and shares your passion for farming.

For more information, please visit tractionag.com or email sales@tractionag.com. Let’s work together to boost your farm’s bottom line and achieve greater success.

Section iconCompany Overview

Stock Symbol
PRSU
NAICS Code
111 - Crop Production
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $11M

    Traction Ag has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on May 21, 2024 in the amount of $11M.

  • $10M$25M

    Traction Ag's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $11M

    Traction Ag has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on May 21, 2024 in the amount of $11M.

  • $10M$25M

    Traction Ag's revenue is estimated to be in the range of $10M$25M

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