Traction Advising M&A

Investment BankingWashington, United States2-10 Employees

Traction Advising M&A is a Seattle-area investment banking firm that specializes in advising small B2B SaaS companies on exit strategies. The firm concentrates on helping sellers with ARR greater than $5 million by identifying appropriate financial and strategic buyers and framing the seller as an extension of a buyer’s business or as a potential platform add-on. Its approach centers on an enterprise-selling mindset to streamline transactions and address factors that influence deal progress, based on the founders’ experience with large corporate acquirers and startup exits. The company positions itself as offering a more tailored advisory process for technology-driven sellers, distinguishing its services from conventional investment banking by focusing on the nuances of small technology companies and the needs of buyers developing internal business cases. Traction Advising is based in Seattle, Washington, United States, and operates with a small team. A notable development is a partnership announced in September 2018 with a prominent law firm to present on entrepreneurial and legal aspects of selling startups.

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