Insights

Strategic partnerships TracPlus has recently expanded with enterprise partnerships in North America, notably with Helicopter Express and Bridger Aerospace. This indicates a strong channel for upsell opportunities to large utility and government-linked operators seeking integrated fleet and mission-critical tracking solutions.

Growth leadership A leadership transition to Todd O'Hara as CEO signals a growth-focused pivot and potential for strategic investments in scale, product enhancements, and regional expansion that can open conversations about multi-year, multi-asset contracts and international deployments.

Integrated data moat TracPlus markets a country-wide, platform-agnostic tracking solution that ingests IP, IoT, cellular, and satellite data. This unique position creates upsell paths into agencies and operators seeking unified situational awareness across air, land, and maritime assets.

Firefighting synergies Recent integrations with fire modeling and prediction (OroraTech) and a focus on wildfire response present cross-sell opportunities with additional predictive analytics, weather data, and enhanced mission planning tools for proactive firefighting operations.

Mid-market potential Current revenue is under $1M with a $5M funding runway, alongside a lean team. This points to rapid growth opportunities in mid-sized aerial operations and government contractors who require scalable, cloud-based tracking and communication platforms with clear ROI.

Similar companies to TracPlus

TracPlus Tech Stack

TracPlus uses 8 technology products and services including Google Ads, LinkedIn Ads, Hotjar, and more. Explore TracPlus's tech stack below.

Media & News

TracPlus's Email Address Formats

TracPlus uses at least 3 email formats:
TracPlus Email FormatsExamplePercentage
First.Last@tracplus.comJohn.Doe@tracplus.com
92%
First@tracplus.comJohn@tracplus.com
6%
First.Middle@tracplus.comJohn.Michael@tracplus.com
2%

Frequently Asked Questions

What is TracPlus's phone number?

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You can contact TracPlus's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TracPlus's official website and social media links?

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TracPlus's official website is tracplus.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does TracPlus generate?

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As of August 2026, TracPlus's annual revenue is estimated to be <$1M.

What is TracPlus's NAICS code?

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TracPlus's NAICS code is 481 - Air Transportation.

How many employees does TracPlus have currently?

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As of August 2026, TracPlus has approximately 44 employees across 5 continents, including Oceania, North America and Europe. Key team members include Chief Executive Officer: T. O., Chief Technology Officer: G. W. and Chief Innovation Officer: C. H. Explore TracPlus's employee directory with LeadIQ.

What industry does TracPlus belong to?

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TracPlus operates in the Airlines and Aviation industry.

What technology does TracPlus use?

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TracPlus's tech stack includes Google Ads, LinkedIn Ads, Hotjar, iCIMS, WordPress, Google Workspace, Notion and Microsoft Azure.

What is TracPlus's email format?

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TracPlus's email format typically follows the pattern of First.Last@tracplus.com. Find more TracPlus email formats with LeadIQ.

How much funding has TracPlus raised to date?

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As of August 2026, TracPlus has raised $5M in funding. The last funding round occurred on May 06, 2020 for $5M.

When was TracPlus founded?

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TracPlus was founded in 2007.
TracPlus logo

TracPlus

Airlines and AviationAuckland, New Zealand11-50 Employees

TracPlus is a New Zealand-based provider of telemetry and data solutions designed to enhance safety and efficiency for wildfire response operations. The company offers a cloud-based platform that aggregates multiple data streams and asset types into a single view, enabling real-time tracking, management, monitoring, and messaging of personnel and resources across land, maritime, and aviation assets. It positions itself as the only commercial provider delivering a nationwide, integrated aircraft-tracking solution for wildfire management, offering situational awareness regardless of asset ownership or signal type.

Target customers include first responders, government agencies, militaries, and other critical operators around the world, who rely on TracPlus for mission-critical tracking and communications during major disaster responses. The company is based in Auckland, New Zealand, and operates as a small to mid-sized firm in the Airlines and Aviation sector. A notable recent development is the October 2025 integration with OroraTech GmbH, which incorporates TracPlus drop data into fire spread modelling to support firefighting operations.

Section iconCompany Overview

Phone number
NAICS Code
481 - Air Transportation
Founded
2007
Employees
11-50

Section iconFunding & Financials

  • $5M

    TracPlus has raised a total of $5M of funding over 1 rounds. Their latest funding round was raised on May 06, 2020 in the amount of $5M as a Venture Round.

  • <$1M

    TracPlus's revenue is estimated to be in the range of <$1M

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