What is TRA, Inc. (Now part of TIVO)'s NAICS code?

TRA, Inc. (Now part of TIVO)'s NAICS code is 541613 (Marketing Consulting Services).

Insights

Audience Targeting TiVo Research and Analytics specializes in matching TV ad exposures to actual household purchases, creating a strong foundation for selling advanced attribution and measurement services to advertisers looking to optimize ROAS and demonstrate TV-driven impact.

Cross-Channel Analytics Position opportunities around integrating TV measurement with digital and cross-platform campaigns, offering clients holistic analytics that can improve media mix, budget allocation, and accountability across networks, agencies, and advertisers.

Market Maturity With revenues in the low to mid single digits and a scalable analytics platform, there is potential to upsell premium measurement capabilities, larger license agreements, or expanded services to mid to large clients seeking enterprise-grade insights.

Scale Opportunities As a smaller firm within the advertising tech space, there is room to partner with bigger players or agencies seeking specialized TV attribution expertise, offering white-label or co-sell arrangements to accelerate go-to-market.

Security and Reliability Highlight technology considerations such as cloud-based infrastructure and secure data handling to reassure clients about data privacy, reliability, and uptime, opening doors with risk-conscious brands and regulated environments.

TRA, Inc. (Now part of TIVO)'s Email Address Formats

TRA, Inc. (Now part of TIVO) uses at least 1 format(s):

TRA, Inc. (Now part of TIVO) Email Formats	Example	Percentage
FLast@tivoresearch.com	JDoe@tivoresearch.com	56%
Last@tivoresearch.com	Doe@tivoresearch.com	32%
First.Last@tivoresearch.com	John.Doe@tivoresearch.com	6%
First@tivoresearch.com	John@tivoresearch.com	6%

TRA, Inc. (Now part of TIVO) Email Formats

Example

Percentage

FLast@tivoresearch.com

JDoe@tivoresearch.com

56%

Last@tivoresearch.com

Doe@tivoresearch.com

32%

First.Last@tivoresearch.com

John.Doe@tivoresearch.com

First@tivoresearch.com

John@tivoresearch.com

Frequently Asked Questions

What is TRA, Inc. (Now part of TIVO)'s phone number?

You can contact TRA, Inc. (Now part of TIVO)'s main corporate office by phone at

+1-212-286-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is TRA, Inc. (Now part of TIVO)'s official website and social media links?

TRA, Inc. (Now part of TIVO)'s official website is tivoresearch.com and has social profiles on LinkedIn.

How much revenue does TRA, Inc. (Now part of TIVO) generate?

As of July 2026, TRA, Inc. (Now part of TIVO)'s annual revenue is estimated to be $1M - $10M.

What is TRA, Inc. (Now part of TIVO)'s SIC code NAICS code?

TRA, Inc. (Now part of TIVO)'s SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does TRA, Inc. (Now part of TIVO) have currently?

As of July 2026, TRA, Inc. (Now part of TIVO) has approximately 501 employees across 1 continents, including North America. Key team members include Vice President: S. J.Manager Of Development And Quality Assurance Departments: E. B.. Explore TRA, Inc. (Now part of TIVO)'s employee directory with LeadIQ.

What industry does TRA, Inc. (Now part of TIVO) belong to?

TRA, Inc. (Now part of TIVO) operates in the Marketing and Advertising industry.

What technology does TRA, Inc. (Now part of TIVO) use?

TRA, Inc. (Now part of TIVO)'s tech stack includes CloudflareCloudflare DNSGoDaddy.

What is TRA, Inc. (Now part of TIVO)'s email format?

TRA, Inc. (Now part of TIVO)'s email format typically follows the pattern of FLast@tivoresearch.com. Find more TRA, Inc. (Now part of TIVO) email formats with LeadIQ.

TRA, Inc. (Now part of TIVO)

Marketing and AdvertisingNew York, United States501-1000 Employees

TRA, Inc., now part of TiVo, is an advertising services company located at 150 East 52nd Street, Suite 6000, New York, NY 10022. It provides media measurement software and analytics, anchored by its patented Media TRAnalytics business intelligence system. The system enables networks, agencies and advertisers to plan, buy, sell, and measure TV advertising by identifying the target audience and correlating households' ad exposures with their purchases. The company employs between 501 and 1000 people and is part of the TiVo corporate family. Reported revenue ranges from $10 million to $25 million.

Insights

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