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Insights

Motorsports Innovation Toyota Racing's ongoing participation in high-profile motorsports events like the FIA World Endurance Championship and WRC demonstrates their commitment to advancing automotive technology and brand visibility, providing opportunities for partnership in advanced automotive components and technology sharing.

Brand Evolution Transitioning from TOYOTA GAZOO Racing to TOYOTA RACING reflects a strategic rebranding that emphasizes the company's focus on motorsports and innovation, opening doors for co-branding opportunities and increased brand engagement with motorsports enthusiasts.

Technology Development The company's emphasis on leveraging racing technology for long-term automotive innovation suggests potential sales opportunities in advanced hybrid systems, racing-specific components, and technical services tailored to high-performance vehicles.

Market Positioning With a substantial revenue range and a dedicated European R&D hub, Toyota Racing is positioned to expand its influence in the competitive motorsports sector and can be approached for sponsorships, technical collaborations, or racing event partnerships.

Customer Engagement Active involvement in customer motorsports with vehicles like the GR YARIS Rally2 and GR Supra GT4 presents avenues for sales of customized parts, vehicle conversions, and experiential marketing collaborations that enhance brand loyalty among motorsport fans.

Similar companies to TOYOTA RACING

TOYOTA RACING Tech Stack

TOYOTA RACING uses 8 technology products and services including CATIA, WordPress, SAP, and more. Explore TOYOTA RACING's tech stack below.

  • CATIA
    Cad & Graphics
  • WordPress
    Content Management System
  • SAP
    Customer Relationship Management
  • Microsoft Access
    Database Management Software
  • Red Hat
    Operating Systems
  • HSTS
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Nginx
    Web Servers

TOYOTA RACING's Email Address Formats

TOYOTA RACING uses at least 2 format(s):
TOYOTA RACING Email FormatsExamplePercentage
First.Last@toyota-motorsport.comJohn.Doe@toyota-motorsport.com
97%
Last@toyota-motorsport.comDoe@toyota-motorsport.com
1%
First_Last@toyota-motorsport.comJohn_Doe@toyota-motorsport.com
1%
Last.First@toyota-motorsport.comDoe.John@toyota-motorsport.com
1%

Frequently Asked Questions

Where is TOYOTA RACING's headquarters located?

Minus sign iconPlus sign iconTOYOTA RACING's main headquarters is located at 7 Toyota-alley Cologne, North Rhine-westphalia 50858 Germany. The company has employees across 5 continents, including EuropeNorth AmericaAfrica.

What is TOYOTA RACING's official website and social media links?

Minus sign iconPlus sign iconTOYOTA RACING's official website is toyota-racing.com and has social profiles on LinkedIn.

What is TOYOTA RACING's NAICS code?

Minus sign iconPlus sign iconTOYOTA RACING's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does TOYOTA RACING have currently?

Minus sign iconPlus sign iconAs of March 2026, TOYOTA RACING has approximately 467 employees across 5 continents, including EuropeNorth AmericaAfrica. Key team members include Chief Engineer Wt R&d: D. B.Chief Engineer: D. F.Chief Engineer - Driving Simulation: A. S.. Explore TOYOTA RACING's employee directory with LeadIQ.

What industry does TOYOTA RACING belong to?

Minus sign iconPlus sign iconTOYOTA RACING operates in the Motor Vehicle Manufacturing industry.

What technology does TOYOTA RACING use?

Minus sign iconPlus sign iconTOYOTA RACING's tech stack includes CATIAWordPressSAPMicrosoft AccessRed HatHSTSX-Content-Type-OptionsNginx.

What is TOYOTA RACING's email format?

Minus sign iconPlus sign iconTOYOTA RACING's email format typically follows the pattern of First.Last@toyota-motorsport.com. Find more TOYOTA RACING email formats with LeadIQ.

When was TOYOTA RACING founded?

Minus sign iconPlus sign iconTOYOTA RACING was founded in 1979.

TOYOTA RACING

Motor Vehicle ManufacturingNorth Rhine-westphalia, Germany201-500 Employees

Toyota’s European R&D center changes its name and competes in WEC with a new brand

TOYOTA RACING GmbH will strengthen the foundation that supports Toyota's technological development in the long term through cutting-edge motorsports technology.

Toyota competed in the FIA World Endurance Championship (WEC) as "TOYOTA GAZOO Racing" from 2016 to 2025. Starting from the 2026 season, the team will participate under the new brand "TOYOTA RACING" and will introduce the updated "TR010 HYBRID” Hypercar.
The bond between customers and Toyota products will be further strengthened by GAZOO Racing (GR) through activities such as its participation in the FIA World Rally Championship (WRC) and customer motorsports with the GR YARIS Rally2 and GR Supra GT4. TOYOTA RACING GmbH will continue to support GR’s activities by supplying engines for rally vehicles and producing GT4 cars. Going forward, TOYOTA RACING GmbH will promote Toyota’s motorsports activities using production vehicles, honing both cars and people in the demanding competitive environment.

TOYOTA RACING GmbH will accelerate its contribution to advanced automotive technology, expand the joy of motorsports, and create the future together with new fans and partners. 

Official Website: http://www.toyota-racing.com/ 

TOYOTA RACING Media Website: http://www.toyota-racing-newsroom.com/

Section iconCompany Overview

Headquarters
7 Toyota-alley Cologne, North Rhine-westphalia 50858 Germany
Website
toyota-racing.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1979
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    TOYOTA RACING's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    TOYOTA RACING's revenue is estimated to be in the range of $250M$500M

Company Leadership

  • Stylized image of a person
    D. B.
    Chief Engineer Wt R&d
    Phone icon
    Mobile Phone
  • Stylized image of a person
    D. F.
    Chief Engineer
    Phone icon
    Mobile Phone
  • Stylized image of a person
    A. S.
    Chief Engineer - Driving Simulation
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. W.
    Chief Engineer Aerodynamics
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. Y.
    Chief Design Engineer, Power Train
    Phone icon
    Mobile Phone

Employee Directory

  • Stylized image of a person
    H. W.
    Chief Engineer Aerodynamics
    Phone icon
    Mobile Phone
  • Stylized image of a person
    H. Y.
    Chief Design Engineer, Power Train
    Phone icon
    Mobile Phone
  • Stylized image of a person
    M. M.
    Chief Engineer Chassis Structural Analysis
    Phone icon
    Mobile Phone
  • Stylized image of a person
    R. L.
    Managing Director / Vice President
    Phone icon
    Mobile Phone
  • Stylized image of a person
    P. H.
    Director Business Operations
    Phone icon
    Mobile Phone

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