Toyo Tire Sales and Marketing Europe d.o.o.

Motor Vehicle ManufacturingInđija, Serbia11-50 Employees

Toyo Tire Sales and Marketing Europe d.o.o. serves as the European arm of Toyo Tires, a global tire manufacturer founded in Japan in 1945. The business provides tires for passenger cars, trucks and SUVs and places emphasis on sustainability, including efforts to lower rolling resistance and improve fuel efficiency. Based in Inđija, Serbia, the unit operates within Toyo Tires’ international network to serve automotive manufacturers and end users with a broad product portfolio. The company’s work has been recognized through awards in product design, innovation and performance.

Recent developments include the 2026 expansion of facilities in Inđija and plans to establish a European research and development hub, with an R&D center slated to begin operating in 2027. The Toyo Tires group has pursued OEM partnerships, notably signing Mazda China as a client in 2026 and supplying the Open Country H/T tire as original equipment for Mazda's CX-5. In this context, the Serbia-based operation positions itself as a regional center for high‑performance tires and related R&D within the broader motor vehicle manufacturing sector, underpinned by sustainability and ongoing innovation.

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