Toycen of Ladysmith Employee Directory

Motor Vehicle ManufacturingWisconsin, United States2-10 Employees

Toycen of Ladysmith is a motor vehicle dealership based in Ladysmith, Wisconsin, and founded in 1995 by Dan Toycen. It operates as the sole new car dealership in Rusk County, providing access to Chevrolet vehicles and related services to customers in the region, with a location that is convenient to residents across the county. The company serves individuals seeking new cars, supporting their purchase needs through a local showroom and dealership network. In July 2023, the business was reported to be acquired by Don Johnson Motors, a multi-location family-owned dealership group, indicating a change in ownership while maintaining its status as a local automotive retailer. The organization is positioned within the motor vehicle manufacturing sector as a regional retailer of new automobiles, distinguishing itself by its longstanding presence in the Ladysmith area and its unique role as the county’s only new-car outlet.

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