Strong Local Presence With two Lake Michigan locations and over 450 slips, Tower Marine Boat Sales has established a significant regional footprint in Michigan, creating opportunities for tailored services and exclusive inventory offerings to local boating enthusiasts.

Diverse Service Offerings The company provides comprehensive marine services including brokerage, financing, survey, transportation, storage, and parts, presenting cross-selling opportunities for related marine products and premium maintenance packages.

Family-Owned Trust As a family-operated business with a long-standing history since 1960, Tower Marine has built strong community relationships, which can be leveraged to promote loyalty programs, premium memberships, or referral incentives.

Market Expansion Potential Operating within a competitive space alongside companies like West Marine and MarineMax, Tower Marine can target niche segments and local boating clubs to increase market share and attract new customers through specialized marketing campaigns.

Digital Engagement Utilizing a modern website built on WordPress with technological integrations including React and Webpack positions the company to adopt advanced digital marketing strategies, e-commerce features, and online booking or consultation services to boost sales.