Partnership Growth Tourism WA actively builds partnerships with airlines and travel companies to promote Western Australia, signaling openness to joint marketing campaigns, bundled itineraries, and B2B sales opportunities with tour operators and hotels.

Premium Experiences The agency focuses on developing and promoting major events and iconic experiences such as helicopter tours to Rottnest Island, creating opportunities to sell premium WA experiences to corporate clients, incentive groups and high end travelers through partner channels.

Digital Marketing With a mature digital marketing stack including analytics and tag management, Tourism WA can partner on data driven campaigns, retargeting and performance marketing to drive demand for WA experiences from international and domestic markets.

Public Sector Opportunities As a government statutory authority that collaborates with private sector and public bodies, Tourism WA presents potential for agencies to bid as suppliers for joint campaigns, event management and integrated tourism offerings.

Market Expansion Recent news shows ongoing expansion of air links and international partnerships, signaling inbound and outbound growth and sales opportunities with airlines, travel trade partners and operators to supply WA experiences and packaged itineraries for new routes and markets.