Acquisition Context TouchStar is now part of PDI Software, signaling a consolidation in the convenience retail and petroleum wholesale software space. This presents opportunities to align messaging with PDI’s expanded product suite and cross-sell integrated solutions to an established customer base.

Mid-market Focus With 51-200 employees and revenue in the 25M-50M range, TouchStar/PDI’s target customers are mid-market retailers and distributors. Tailor outreach to mid-size chains seeking ERP, loyalty, loyalty, and workforce management enhancements.

Tech Stack Signals The stack leans on web and marketing automation tools (WordPress, Marketo, Google Tag Manager) and frontend libraries (jQuery UI, TweenMax). This suggests existing capabilities for rapid web-based demos, integrated marketing campaigns, and scalable customer portals to support onboarding and upsell.

Expansion Momentum Recent PDI milestones include partnerships, acquisitions, and leadership appointments, indicating an active growth trajectory. Position value propositions around scale, integration ease, and expanding functionality to capture more of the customer lifecycle.

Revenue Levers With a solid revenue bracket and a broad set of product initiatives (ERP, pricing, loyalty, XDR security services, workforce management), opportunities exist to upsell modules, managed services, and digital guest experience capabilities to existing TouchStar/PDI clients.