Regional Growth Touch of Color Flooring operates 9 locations across 7 states in the Northeast and Mid-Atlantic, presenting multiple geographic entry points for cross-sell of allied products and services such as commercial flooring solutions and design center offerings to nearby businesses and homeowners.

Mid Market Scale With revenue in the 50 to 100 million range and a workforce of around 200, the company sits in a sweet spot for large–ticket flooring projects, enabling a focused sales approach to commercial projects, multi-location renovations, and design center partnerships.

Top 25 Specialty As a recognized top 25 specialty flooring retailer, there is credibility to leverage in outreach to contractors, property managers, and architects who seek specialized flooring expertise, premium products, and rapid project execution.

Digital Presence Existing tech footprint including Google Search Console, Analytics-related tags, and a modern web stack indicates opportunities to expand digital marketing and lead generation, such as SEO optimization for regional flooring keywords and targeted ad campaigns for design center services.

Design and Commercial Focus The mix of two retail stores, four commercial locations, and three design centers suggests opportunities to bundle services for commercial clients, offer maintenance programs, volume discounts, and turnkey design–installation packages to secure larger contracts.