Insights

Debt advisory leadership Totemic Group operates multiple debt-related service lines including debt advice, debt management, and collections, presenting cross-sell opportunities to expand services across its brands and deepen client relationships.

Digital tooling leverage Historical collaboration with NatWest on a digital income and expenditure tool and the use of cloud and digital tech (AWS, DocuSign, JSON-LD) indicate openness to tech-enabled debt solutions and scalable customer engagement platforms that can be positioned to lenders and financial partners.

Financial stability signals Revenue range of 10 to 25 million USD and a diversified portfolio across lending, insurance, and car finance suggest a solid platform for partnerships with fintechs, insurers, and banks seeking integrated customer-service and risk-management solutions.

Recognition and trust Awards for debt advice, best technology provider, and Best Companies to Work For highlight credibility with clients and potential partners, enabling warmer introductions to prospective lenders, insurers, and corporate clients.

Growth through diversification The group’s strategy to diversify into new markets and products (Clever Lending, Clever Mortgages, Cover My, Premium Plan, Red Potato, Paylink Solutions) indicates ongoing expansion opportunities that can be matched with external vendors seeking channel partners or acquisition-led growth.

Similar companies to Totemic

Totemic Tech Stack

Totemic uses 8 technology products and services including Hotjar, Amazon Web Services, WordPress, and more. Explore Totemic's tech stack below.

Totemic's Email Address Formats

Totemic uses at least 1 email format:
Totemic Email FormatsExamplePercentage
First.Last@totemic.co.ukJohn.Doe@totemic.co.uk
100%

Frequently Asked Questions

What is Totemic's official website and social media links?

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Totemic's official website is totemic.co.uk and has social profiles on LinkedIn.

How much revenue does Totemic generate?

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As of September 2026, Totemic's annual revenue is estimated to be $10M - $25M.

What is Totemic's NAICS code?

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Totemic's NAICS code is 52 - Finance and Insurance.

How many employees does Totemic have currently?

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As of September 2026, Totemic has approximately 166 employees across 3 continents, including Europe, Africa and North America. Key team members include Chief Morale Executive Officer: L. F., Head Of Engagement & Business Culture: L. L. P. and Head Of Internal Audit Department: O. T. Explore Totemic's employee directory with LeadIQ.

What industry does Totemic belong to?

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Totemic operates in the Financial Services industry.

What technology does Totemic use?

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Totemic's tech stack includes Hotjar, Amazon Web Services, WordPress, MySQL, Shopify, Amazon Simple Email Service, JSON-LD and DocuSign.

What is Totemic's email format?

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Totemic's email format typically follows the pattern of First.Last@totemic.co.uk. Find more Totemic email formats with LeadIQ.

When was Totemic founded?

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Totemic was founded in 1992.
Totemic logo

Totemic

Financial ServicesUnited Kingdom51-200 Employees

Totemic Group is a United Kingdom-based financial services organization that has operated for more than two decades. It unites a portfolio of brands offering debt advice, debt management, collections, insurance, and lending solutions. PayPlan stands as a major free debt advisory service within the group, with long-standing experience assisting individuals facing financial difficulties; other brands within the group include Clever Lending, Clever Mortgages, and Cover My, while Premium Plan and Red Potato offer car finance and Paylink Solutions provides technology and digital services for the group and external clients.

Totemic's breadth reflects a strategy of diversification across markets and product development. The company has earned industry recognition, including Best Companies to Work For in 2022 and Debt Advice Provider of the Year in 2021, and it partnered with NatWest in 2020 to deliver a digital I&E tool. Based in the United Kingdom, the group operates as a mid-sized organization.

Section iconCompany Overview

NAICS Code
52 - Finance and Insurance
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Totemic's revenue is estimated to be in the range of $10M - $25M

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