Strong funding access Total Merchant Resources has relationships with large Wall Street hedge funds and private funding sources, enabling fast approvals and flexible terms. This suggests opportunities to upsell larger capital packages or multi-stage funding arrangements for growing merchant clients.

Competitive cost With claims of the most competitive cost of capital and low holdback percentages, the company may attract cost-conscious merchants seeking affordable funding. Sales can target small to mid-size businesses prioritizing affordable funding options and favorable terms.

Long-term focus The emphasis on building long-term relationships from the initial advance indicates potential for account-based sales motions, cross-sell of additional finance products, and ongoing financing partnerships rather than one-off transactions.

Experience leverage Over 35 years of combined experience and extensive know-how across finance types position the firm as a consultative partner. This can be leveraged to approach merchants needing complex or tailored funding structures, including diversification of funding sources.

Growth signals Revenue stated at 50-100 million and a recent funding milestone of 20 million in private equity in 2017 indicate a growth-oriented trajectory. This creates opportunities to engage scaling businesses that may require additional capital to accelerate expansion.