Commercial Upsell Target small to mid-sized businesses with lighting upgrades designed to boost sales and security; propose bundled packages of fixtures, bulbs, and controls for volume discounts and recurring maintenance.

High-Touch Service Leverage lean team and direct contact channels to provide tailored design consultations, remote layout suggestions, and rapid quotes to win commercial and residential projects.

Digital Marketing Leverage WordPress Multisite and Kadence to optimize product catalogs, SEO, and inbound lead capture; create segment-specific landing pages for offices, retailers, and homes, plus live chat or design tool to convert inquiries.

Bundle Selling Expand from product sales to complete lighting solutions by bundling fixtures, bulbs, components, and smart controls; emphasize energy efficiency and security features to increase order size and loyalty.

Geographic Expansion Use UPS shipping data and regional reach to plan expansion beyond New Mexico; pursue partnerships with local contractors, installers, and distributors to access bulk procurement opportunities in neighboring states.