Marketing Integrations Potential upsell opportunity to expand from existing marketing platform integrations (Brevo, Mailchimp, Klaviyo) to include additional data-driven marketing automation and analytics capabilities, leveraging the company’s POS data and Google Analytics usage.

SMB Focus Small team size and revenue range indicate a services-focused IT partner ideal for tailored, high-value projects; target with managed services, compliance, and scalable cloud solutions to grow with the business.

Data-Driven Services Existing tech stack and POS integration capability suggest cross-sell of data warehousing, reporting dashboards, and SQL-based insights for better decision-making and marketing ROI.

Cloud and Collaboration Adoptable opportunities around Microsoft 365 optimization, security, collaboration tooling, and cloud migrations to modernize operations and improve remote/hybrid workflows.

Partnership Potential Position as a strategic IT and marketing technology partner to scale with mid-market clients, offering end-to-end IT services, digital marketing integration, and ongoing support as revenue grows.