Market Leader Toros Tarım holds the largest production share in Turkey’s classical fertiliser segment with 38% of installed capacity, highlighting a dominant position that sales teams can leverage to target large farms and agro-industrial customers seeking reliable supply and scale.

Diverse Product The company offers mineral fertilisers, water-soluble specialty fertilisers, and organic/organomineral fertilisers across multiple facilities, enabling a wide portfolio approach for upselling integrated nutrient solutions to growers with varying soil and crop needs.

Strategic Footprint With production sites in Ceyhan, Mersin, Samsun, Gönen, and Meram, Toros Tarım can tailor regional sales offers, support local logistics advantages, and win contracts by aligning products with regional crop cycles and regulatory preferences.

R&D Advantage Home to Turkey’s first plant nutrition-focused R&D center established in 2017, the firm has a strong differentiator for technical selling, enabling data-driven recommendations, soil health programs, and value-added services to agronomists and large-scale farms.

Industry Recognition Recent awards and active participation in industry events such as İKMİB Stars of Export Awards and Argus Fertilizer Europe Conference enhance credibility, creating compelling talking points for partnerships, long-term supply arrangements, and expansion into export markets.