Expansion in sales Recent leadership additions and four new commercial territory sales managers signal a ramped-up focus on expanding commercial accounts; prioritize outreach to architecture firms, building developers, and facility managers in the regions they added sales strength.

Large catalog Over half a million products from 70+ manufacturers across residential, commercial, and electronic access control; target distributors, integrators, and contractors seeking one-stop sourcing and fast OEM-compatible parts.

Fast fulfillment Four warehouses with same-day shipping capability offer opportunity to upsell expedited distribution services, inventory commitment, and local delivery options to speed project timelines for contractors and installers.

Leadership visibility Recent leadership changes and new president suggest strategic shifts; position as a value-added distributor with integrity and deep product knowledge to win with customers seeking trusted partners on complex hardware specifications.

Tech-enabled sales Adoption of multiple tech tools (CRM/analytics potential via LinkedIn tag, Sentry, Cloud/SQL, and employee-facing platforms) enables data-driven prospecting, targeted campaigns, and performance measurement for growth accounts in the door hardware space.