Scale and buying power Today's Group operates as the UK's largest buying group with a buying power exceeding £5bn, indicating strong leverage for negotiated terms, exclusive supplier deals, and volume-based incentives that can be communicated to potential supplier partners and retailers.

Mergers and network reach From its history of mergers and the formation of Unitas Wholesale, Today's Group has grown its network of independent cash & carry and delivered wholesalers, suggesting opportunities to cross-sell services, onboarding of new associates, and expanded distribution capabilities for suppliers seeking broader market access.

Sustainable growth potential Despite a small company size in staff (2-10 employees) and revenue under £1M, the group's mature market position and long-standing 25-year track record imply scalable growth opportunities through partner programs, technology-enabled procurement, and enhanced logistics support for retailers.

Technology stack leverage Utilization of common web and analytics tools (WordPress, Google Maps, reCAPTCHA, Crazy Egg) presents a flexible digital foundation for building supplier portals, targeted promotions, and data-driven merchandising insights to support sales outreach and retailer engagement.

Market positioning As the largest buying group of its kind in the UK with extensive wholesale network exposure, there is a clear opening to position exclusive supplier arrangements, private-label opportunities, and regional expansion services to both wholesalers and retailers seeking competitive purchasing advantages.