To Die For Clothing Email Format

Apparel & FashionCalifornia, United States0-1 Employees

To Die For Clothing is an independent fashion label based in Orange, California, that draws on art, music, and family when shaping its apparel. The brand was founded by brothers Jason and Josh Welsher, whose backgrounds span the Orange County hardcore scene and urban graffiti, merging those influences into a tattoo-inspired design ethos. Its early days involved making T-shirts for local bands in a garage, before the operation expanded to a Costa Mesa silk-screening facility during the day and designing for To Die For at night.

Beyond clothing, the company maintains a community focus through charity events and concerts, custom urban vinyl toys, and collaborative projects with tattoo and graffiti artists to produce limited-run pieces. In the retail apparel and fashion landscape of Orange County, the business presents itself as a small, independent operation centered on music, art, and charitable work, with a customer base that values wearable art tied to street culture.

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