Industry Leadership TIA is a globally oriented trade association with a broad mandate across tire manufacturing, repair, recycling, sales, service and related equipment suppliers, presenting opportunities to offer membership services, training, compliance solutions, and industry-wide advertising or sponsorship packages.

Training & Certification As a leading provider of tire service technician training and certification, TIA represents a channel for selling training platforms, e-learning licenses, certification exam services, and custom curriculum development to incentivize workforce development for member companies.

Public Affairs & Compliance TIA engages in government relations in Washington, suggesting potential for regulatory intelligence services, policy analysis products, and public affairs support offerings to help members navigate legislation and advocacy needs.

Scholarships & Partnerships Recent scholarship programs and continued foundation partnerships indicate a willingness to collaborate on education, research grants, and sponsored programs with vendors, universities and nonprofits that serve the aftermarket and retraining segments.

Events & Exposure Active participation in major events like OTR Tire Conference and Global Tire Expo/SEMA Show signals sales opportunities around event sponsorships, booth activations, lead generation services, and travel/conference management solutions for large national gatherings.