Event Sponsorship Opportunities Times Square Alliance regularly hosts high-profile public events such as New Year’s Eve celebrations and seasonal art programs, creating multiple opportunities for brands and organizations to sponsor or partner in event promotions and experiential marketing initiatives.

Digital Advertising Potential With over 92 digital displays illuminating Times Square and ongoing digital arts programs, there is significant potential for digital advertising partnerships and content marketing campaigns targeting millions of tourists and locals who visit the area annually.

Cultural and Arts Collaborations The Alliance partners with major cultural institutions like the Met Opera and Broadway productions, indicating opportunities for brands to collaborate on arts and entertainment initiatives, sponsorships, and exclusive experiences that resonate with a diverse, entertainment-focused audience.

Community Engagement & Services Recent initiatives with Street Lab to support migrant families suggest a potential for companies offering community-focused services, social impact campaigns, or location-based support solutions to engage with the Alliance’s outreach efforts.

Tourism and Visitor Insights As a key destination in Midtown Manhattan attracting millions of visitors annually, the Alliance’s activities and programs provide valuable avenues for travel, hospitality, and retail brands to tailor marketing strategies and develop exclusive offers aimed at tourists and event attendees.