Community Events Tilley Harley-Davidson actively hosts and participates in local community events such as Freedom Revival and Thirsty Thursday Bike Nights, presenting opportunities to partner on sponsorships, cross-promotions, and on-site experiential marketing to engage motorcycle enthusiasts and local attendees.

Service Excellence The dealership has achieved the 2025 Silver Premier Service Award, signaling a strong service offering that can be leveraged in upsell conversations for maintenance packages, extended warranties, and service plan bundles to existing owners and prospective buyers.

Affordable Care Introduction of a 3-Fluid Service Package at an accessible price point creates a low-friction entry for customers seeking preventive maintenance, presenting a channel for bundled sales of fluids, parts, and future maintenance upsells.

Digital Presence A diverse tech stack including Google Ads, AWS, and analytics tools indicates data-driven marketing capabilities; this suggests collaboration on targeted digital campaigns, retargeting, and enhanced lead scoring to identify potential buyers and service customers.

Growth Opportunity With revenue under $1M and regional visibility in Statesville, there is potential to scale by partnering on co-branded events, local media outreach, and targeted B2B collaborations to attract new riders, increase showroom traffic, and expand service and parts revenue.