Growing Market Niche Tigerlilly Day Spa operates in the rapidly expanding personal care and wellness industry, offering opportunities to introduce complementary products and services such as skincare, aromatherapy, and high-end salon products to enhance their existing offerings.

Digital Engagement Potential With an advanced tech stack including PWA and integrated payment options like PayPal, there is a strong foundation to develop a seamless online booking and membership system, increasing customer retention and online revenue streams.

Localization Advantage Located near major routes in Foxboro, MA, Tigerlilly can leverage localized marketing campaigns and partnerships with nearby hotels or gyms to attract tourists and local clients seeking premium wellness services.

Upselling & Packages Offering personalized treatment packages and upsell opportunities via their digital platforms can boost average transaction value, especially given their diverse service mix including massages, facials, and hair care.

Competitive Positioning Despite being a smaller player with revenue under $1 million, Tigerlilly can differentiate by emphasizing personalized, boutique-style experiences, appealing to clients seeking specialized and intimate wellness environments.