Target Audience Tiger Sports Properties focuses on University of Memphis Athletics fans and alumni in Memphis and Tennessee, presenting advertising, marketing and promotional opportunities ideal for local brands seeking brand-building association with the Tigers.

Sponsorship Expansion With TSP acting as a multi-media rights holder and the ability to build customized packages for businesses, there are opportunities to upsell integrated sponsorships across venues, digital channels and event activations.

Technology Leverage leveraged tech stack including Oracle Eloqua, Salesforce-like automation, data analytics via Splunk and databases on SQL Server to optimize targeted campaigns, measurable ROIs and improved sponsor activation workflows.

Growth Signals Recent Learfield initiatives such as reusable cups programs, PRORODEO partnerships, cloud platform Prism and media distribution enhancements indicate a broader ecosystem where partner brands can co-create experiential marketing and sponsorships beyond traditional signage.

Financial Levers Revenue is under $1M, suggesting a lean sales motion with high-value, scalable sponsorship packages and performance-based options to attract local and regional brands looking for cost-effective entry into college athletics partnerships.