Lead Generation Boost Target events and trade shows by offering TigerBrite modular exhibits and backlit displays as a means to double leads from shows, highlighting the value of attracting attendees in competitive floor environments.

Lifetime Value Position the product as a single, long-term investment with lifetime guarantees on frames, emphasizing reduced future replacement costs and ongoing showroom impact for customers with expanding exhibitor needs.

PAWS System Expansion Capitalize on the introduction of PAWS systems as a cross-sell opportunity to existing clients seeking advanced booth automation or enhanced engagement capabilities at events.

Tech Stack Leverage Leverage the company’s digital footprint and marketing tech stack (Squarespace, HubSpot, Google tools, LinkedIn) to run targeted campaigns at trade shows and nurture inquiries from prospective exhibitors in the advertising services space.

Growth Potential Highlight a strong revenue range and mid-sized team as proof of scalable operations, creating up-sell opportunities with agencies or brands planning multiple event activations or long-term exhibit programs.