Niche recruiting Thunderclap specializes in advertising industry talent with a history of converting business development expertise into recruiting capabilities, suggesting value in expanding into agency-wide talent needs and senior-level placements.

High retention With 84 percent of placed candidates still at their agencies, there is a proven track record of quality matchmaking that can be leveraged to upsell retained search engagements and exclusive searches.

Diversity focus Diversity recruiting is a stated specialty, presenting an opportunity to partner with DEI-focused programs, client commitments, and expanded sourcing strategies for agencies prioritizing inclusive hiring.

Retained mix Approximately half of revenue comes from retained search, indicating comfort with long-term engagements; upsell opportunities exist for broader retained search mandates beyond initial single searches.

Small firm agility With a lean team and a near 15-year pivot from business development to recruiting, Thunderclap can position as a cost-efficient, highly personalized partner for tight timelines and targeted senior hires.