Strategic Partnerships Throwboy has a track record of collaborating with major brands and retailers (Bloomingdale’s, Zumiez, PepsiCo) and expanding IP through licensed characters. This indicates sales opportunities in co-branded campaigns, limited edition drops, and licensed character partnerships with both consumer brands and large retailers.

Retail Footprint With Emoji Pillows distributed in over 1,000 brick-and-mortar stores and ongoing retail presence, there is potential to expand into additional department stores, specialty gift shops, and online retailers by offering store-specific exclusives, bundles, and promotional placements.

IP Expansion Invest in Throwboy’s own IP with Pillow Fighters and licensed collaborations to create cross-category merchandise (toys, blankets, home decor) for seasonal campaigns and movie/TV tie-ins, leveraging character-driven storytelling to boost cross-sell opportunities.

Mac Nostalgia Niche A strong niche around classic Apple-inspired pillows and blankets creates affinity marketing and collector segments. Target tech enthusiasts, retro gifting channels, and Apple fan communities with limited editions, bundles, and wholesale opportunities to specialty retailers and e-commerce platforms.

Omni-Channel Payments Existing payment options (Amazon Pay, Apple Pay, PayPal) and multi-channel e-commerce presence position Throwboy well for streamlined wholesale ordering, B2B portals, and reseller programs that emphasize easy checkout and institutional purchasing for retailers and corporate gifts.