Mid-market PR Thorp & Company targets mid-sized and Fortune 500 clients with results-oriented PR and integrated marketing, presenting an opportunity to upsell broader communications programs, crisis management, and digital media strategies to larger firms currently relying on smaller agencies.

Reputation & Branding With emphasis on corporate positioning and reputation management, there is a sales lead to offer comprehensive brand governance, executive positioning, and stakeholder communications to firms facing complex reputational risk or market transitions.

Crisis Readiness Crisis management capabilities suggest a cross-sell into ongoing risk planning services, media readiness training, and rapid response playbooks for clients in industries prone to volatility or regulatory scrutiny.

Digital & Online Strong focus on digital and online media creates an opportunity to propose SEO, content marketing, social strategy, and influencer engagement to deepen digital presence for clients expanding into new channels.

Growth & Scale Revenue range indicates a growing firm with potential to expand services geographically or into adjacent PR disciplines; presenting scalable packages and add-ons for larger campaigns could capture cross-sell to current clients or near-market prospects.