Mobile Vet Software ThoroVet has developed Saddlite, a mobile equine practice software designed for iPad with features like customizable workflows, SOAP processing, treatment history, split billing, and QuickBooks compatibility. This presents a clear upsell opportunity to expand across more mobile clinics and independent equine practitioners.

Cloud Based Growth As a cloud-based system with ongoing updates and a mobile app, there is potential to target growing equine practices and veterinary networks seeking scalable, remotely accessible practice management, reporting, and cash-flow optimization.

Marketing Leadership Recent promotion of the VP of Marketing indicates a focus on brand growth and customer acquisition. Leverage this momentum to propose joint marketing initiatives, partner programs, and channel partnerships to accelerate market penetration.

Revenue Targeting Current revenue is under $1M with a small employee base. This suggests an opportunity to propose cost-effective, high-ROI software expansions, add-on modules, and training services to drive higher per-client value without large-scale onboarding.

Industry Fit Target similar mid-sized equine hospitals and clinics that balance staffing levels with need for efficient billing, treatment documentation, and patient history. Highlight Saddlite’s efficiency gains and cash-flow improvements as a compelling value proposition for mid-market veterinary groups seeking to optimize operations.