Thoroughbred Research Group
Market ResearchKentucky, United States11-50 Employees
Thoroughbred Research Group is a market research firm based in Louisville, Kentucky, that previously offered full-service research capabilities across multiple modes. The organization emphasizes high-quality data collection and rigorous quantitative methods, alongside qualitative approaches such as focus groups, online boards, and in-depth interviews, to understand target audiences and inform research strategy. Its services span research design, data collection, analytics, and reporting, with a focus on brand health, product testing, and customer satisfaction, aimed at helping clients address challenging questions through appropriate methodologies. The firm has undergone organizational evolution, with many former Thoroughbred leadership forming Ironwood Insights Group, which continues to provide comprehensive research services and has expanded capabilities and locations over time. Recent activity highlights Ironwood Insights Group engaging in fraud detection technology updates and leadership appointments, reflecting ongoing developments in its research and data collection operations.
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