Insights

Market position Established diesel performance and repair shop with a national advisory angle and competitive pricing, suggesting opportunities to upsell performance parts, maintenance packages, and nationwide support programs.

Recent expansion CARB-approved OBS Electric Fuel System Conversion for 7.3L Power Stroke positions Thoroughbred Diesel as a solution provider for modern emission-compliant upgrades, indicating potential cross-sell of related EFI, fuel system, and electric retrofit kits.

Financial health Annual revenue in the $10–25M range and a lean employee base imply efficient operations and capacity for scaled partnerships, channel deals, and co-marketing with aftermarket manufacturers.

Technology enabled Tech stack includes cloud, analytics, and advertising platforms, enabling targeted campaigns, product recommendations, and performance tracking to support account-based outreach and lifecycle marketing.

Competitive landscape Similar mid-size diesel specialists exist with similar revenue ranges; focus on leveraging free expert advice, service quality, and nationwide parts expertise to differentiate in sales motions for parts bundles and install services.

Similar companies to Thoroughbred Diesel

Sinister Diesel
16$10M - $25M
Power Driven Diesel
21$10M - $25M
Alligator Performance
11$10M - $25M
Diesel Power Products
10$25M - $50M
XDP - Xtreme Diesel Performance, LLC
48$25M - $50M
Diesel Auto Power
11$1M - $10M

Thoroughbred Diesel Tech Stack

Thoroughbred Diesel uses 8 technology products and services including Optimizely, Microsoft Advertising, Hotjar, and more. Explore Thoroughbred Diesel's tech stack below.

Optimizely
A/B Testing
Microsoft Advertising
Advertising
Hotjar
Analytics
Microsoft Clarity
Analytics
iCIMS
Applicant Tracking Systems
Amazon Web Services
Cloud Hosting
Mailgun
Email
Google Cloud
Infrastructure As A Service

Media & News

Thoroughbred Diesel launched OBS Electric Fuel System Conversion kit for the 7.3L Power Stroke trucks on Apr 15th '24.
Driven Diesel is happy to announce that its OBS Electric Fuel System Conversion kit for the 7.3L Power Stroke trucks is a complete fuel system solution and is now CARB-approved for use in all 50 states.
Apr 15, 2024 | www.dieselarmy.com

Thoroughbred Diesel's Email Address Formats

Thoroughbred Diesel uses at least 2 email formats:

Thoroughbred Diesel Email Formats	Example	Percentage
FLast@thoroughbreddiesel.com	JDoe@thoroughbreddiesel.com	90%
Last@thoroughbreddiesel.com	Doe@thoroughbreddiesel.com	10%

Frequently Asked Questions

What is Thoroughbred Diesel's phone number?

You can contact Thoroughbred Diesel's main corporate office by phone at

+1-859-737-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Thoroughbred Diesel's official website and social media links?

Thoroughbred Diesel's official website is thoroughbreddiesel.com and has social profiles on LinkedIn.

How much revenue does Thoroughbred Diesel generate?

As of August 2026, Thoroughbred Diesel's annual revenue is estimated to be $10M - $25M.

What is Thoroughbred Diesel's NAICS code?

Thoroughbred Diesel's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Thoroughbred Diesel have currently?

As of August 2026, Thoroughbred Diesel has approximately 21 employees across 1 continents, including North America. Key team members include Warehouse Operations Manager: W. M. and Shipping: C. G. Explore Thoroughbred Diesel's employee directory with LeadIQ.

What industry does Thoroughbred Diesel belong to?

Thoroughbred Diesel operates in the Motor Vehicle Manufacturing industry.

What technology does Thoroughbred Diesel use?

Thoroughbred Diesel's tech stack includes Optimizely, Microsoft Advertising, Hotjar, Microsoft Clarity, iCIMS, Amazon Web Services, Mailgun and Google Cloud.

What is Thoroughbred Diesel's email format?

Thoroughbred Diesel's email format typically follows the pattern of FLast@thoroughbreddiesel.com. Find more Thoroughbred Diesel email formats with LeadIQ.

When was Thoroughbred Diesel founded?

Thoroughbred Diesel was founded in 2001.

Thoroughbred Diesel

Q: How many employees does Thoroughbred Diesel have currently?

Thoroughbred Diesel has approximately 21 employees.

Q: What technology does Thoroughbred Diesel use?

Thoroughbred Diesel's tech stack includes Microsoft IIS, Freshmarketer, Hotjar, Amazon Web Services, Facebook Pixel.

Q: What is Thoroughbred Diesel's NAICS code?

Thoroughbred Diesel's NAICS code is 3361 (Motor Vehicle Manufacturing).

Motor Vehicle ManufacturingKentucky, United States11-50 Employees

Thoroughbred Diesel is a small-to-mid-sized diesel service and repair shop based in Winchester, Kentucky, founded in 2001. The company focuses on diesel performance work and stock replacement installations, operating from a physical shop that serves local customers and the broader diesel community. It offers free guidance about diesel vehicles through its website, extending its reach beyond the shop's immediate area. This places the business within the motor vehicle manufacturing sector with a specialization in diesel-related services and upgrades. In April 2024, Thoroughbred Diesel introduced the OBS Electric Fuel System Conversion kit for the 7.3L Power Stroke, a complete fuel system solution that was CARB-approved for use in all 50 states. The development indicates ongoing diversification of its product offerings and its engagement with nationwide diesel owners.