Expanding Market Presence THIS is actively expanding its footprint across Europe, with recent openings like its new location in Northern Europe and a pop-up vegan tattoo parlour in Kentish Town, which indicates a growing brand awareness and consumer interest in innovative plant-based offerings.

Strong Funding Momentum With recent funding rounds totaling over $18 million and raising nearly double its initial target, THIS demonstrates robust investor confidence, providing opportunities for increased marketing and distribution efforts to capitalize on its growth trajectory.

Product Innovation Focus Launching hyper-realistic products such as the ‘This Isn’t Streaky Bacon’ into thousands of supermarkets shows a commitment to innovative, meat-like plant-based foods, appealing to mainstream consumers and creating potential for expanding product lines and retail partnerships.

Strategic Retail Partnerships Partnerships with major retailers like Albert Heijn suggest a focus on large-scale distribution channels, which can be leveraged to pitch additional product categories or co-branded initiatives to strengthen market penetration.

Growing Consumer Engagement Active participation in events like pop-up tattoos and free tastings indicates a focus on engaging customers directly, offering opportunities to develop loyalty programs, experiential marketing, and personalized marketing campaigns to boost brand affinity and sales.