AI-native value Thiga positions AI-native product culture as a core differentiator and has a track record of helping organizations embed AI across product discovery, development, and deployment. This creates upsell opportunities for expanding AI capabilities in existing client engagements and for cross-selling AI adoption services to new clients seeking strategic AI integration.

Product-led expertise With a decade of product strategy and transformation experience and a founder-led, product-first approach, Thiga can pursue opportunities to replace or augment legacy technology programs with product-centric engagements, particularly in firms moving from project-based to strategic product management disciplines.

Enterprise credibility A proven roster of clients including Decathlon, L'Oréal, AXA, and IKEA signals strong credibility for larger organizations and CAC 40-level enterprises. This supports upsell to mid-to-large clients and expansion into additional lines of business within these accounts.

Training footprint Thiga Academy with over 11,000 alumni trained indicates a scalable channel for expanding services through ongoing education, certification programs, and long-term customer success initiatives that lock in customer relationships and create recurring revenue streams.

Tech and data depth A tech stack including AWS, Azure, Kubernetes, and data-oriented tools suggests opportunities to offer managed cloud, AI MLOps, and data platform modernization services to clients pursuing scalable, production-grade AI and digital product capabilities.