thePLAN
Advertising ServicesOhio, United States2-10 Employees
thePLAN merged into Fahlgren Mortine in April of 2022. As of July 2024, Fahlgren is part of The Shipyard.
Strategic Mergers The company's recent acquisition of Fahlgren Mortine and the merger into The Shipyard indicates a focus on expanding service capabilities and market reach, presenting opportunities to offer integrated marketing and PR solutions tailored to larger agencies seeking similar growth strategies.
Innovative Campaigns Recent high-profile campaigns like 'This Is HUGE' demonstrate the company's strength in executing large-scale, impactful projects across wildlife and environmental sectors, opening avenues to collaborate on eco-conscious and experiential marketing initiatives.
Digital Investment The company's strategic investment in FancyAI and the development of custom analytics tools reveal an openness to leveraging AI and data-driven technologies, creating prospects for advanced marketing analytics, AI-powered advertising, and data management solutions.
Industry Focus As a smaller but growing marketing agency with a broad client base, there is potential to pitch specialized digital marketing, brand engagement, and measurement services to similar mid-sized firms seeking to enhance their digital footprint and measurement capabilities.
Market Expansion With recent acquisitions and a diverse portfolio of campaigns, The Shipyard is positioned for growth in various sectors such as environmental, entertainment, and technology, offering opportunities to introduce complementary services in these expanding industry segments.
thePLAN uses 8 technology products and services including Continuous Delivery, Zoho, Asana, and more. Explore thePLAN's tech stack below.
| thePLAN Email Formats | Percentage |
| First.Last@theplanworks.com | 100% |
| FLast@theshipyard.com | 96% |
| First.Last@theshipyard.com | 3% |
| LFirst@theshipyard.com | 1% |
Advertising ServicesOhio, United States2-10 Employees
thePLAN merged into Fahlgren Mortine in April of 2022. As of July 2024, Fahlgren is part of The Shipyard.
thePLAN's revenue is estimated to be in the range of $1M
thePLAN's revenue is estimated to be in the range of $1M