THEMAGIC5
Sporting Goods ManufacturingNorth Carolina, United States11-50 Employees
THEMAGIC5 designs and manufactures swimming goggles that are fitted to the individual wearer, aiming to deliver a more comfortable and leak-free swimming experience. Rejecting a one-size-fits-all approach, the company has rethought its goggle design and production process to prioritize a precise fit. Based in Charlotte, North Carolina, it operates as a small to mid-sized team focused on personalized eyewear for swimmers. Its customers include swimmers and competitive athletes who seek performance eyewear, with partnerships across the sport that support product development and outreach. In 2026, it launched Vector with FormFit, a next-generation custom goggle designed to improve comfort, reduce leaks, and provide a secure fit without traditional pressure points.