Payment Expansion TheFork recently launched TheFork Pay in Portugal and has a strong digital payments angle. This presents a sales opportunity to position complementary fintech solutions, mobile wallet enhancements, or merchant payment optimization services to new markets and the platform’s restaurant partners.

Acquisition & Growth TheFork was acquired by American Express for 700M in 2026, signaling strategic value and potential willingness to integrate with or leverage broader AmEx/Payment network capabilities. Opportunities exist to propose loyalty programs, cardholder promotions, or data-driven marketing partnerships.

Financial Momentum With reported revenue around 232M for the last twelve months and 28M in adjusted EBITDA, TheFork demonstrates solid scale and profitability. This may open doors for upsell of advanced analytics, staffing solutions, or premium partnerships that enhance merchant visibility and booking conversions.

Restaurant Network TheFork connects over 55,000 restaurants across 11 countries and maintains high engagement metrics (millions of app downloads, reviews, and visits). A compelling target for marketplaces, hospitality tech, CRM, or loyalty platforms seeking to broaden restaurant ecosystem integration and cross-channel marketing.

Strategic Partnerships Existing and past collaborations with Mastercard, Google Ads, and other tech stacks indicate openness to integrations and co-marketing. This creates a pathway for selling API integrations, adtech enhancements, or co-branded campaigns that boost merchant acquisition and user engagement.