Event Sponsorship The World Games 2022 presents significant sponsorship opportunities given its extensive international audience and high-profile partnerships with companies like Airbus, Ticketmaster, JBL, and Xtreme Concepts. Brands looking to increase visibility and demonstrate community engagement could benefit from targeted sponsorship or branding collaborations during the event.

Local Business Engagement With Birmingham hosting the event and launching infrastructure like a new transit system, there are opportunities for local service providers, transportation companies, and hospitality businesses to partner with the event to serve attendees, athletes, and visitors, expanding their brand presence within a major international sporting event.

Technology & Digital Media Utilizing the event’s tech stack—including Vue.js, PWA, and SEO tools—there is potential to deploy innovative digital solutions or targeted advertising campaigns to leverage the event’s online presence, increase traffic, and engage a global audience seeking event-related products or services.

Corporate Social Responsibility Partnerships with organizations like Team Red, White & Blue and initiatives on human trafficking training via JBL suggest a focus on community and social impact, creating opportunities for companies with CSR initiatives to align with the event through cause-related marketing, safety programs, or community outreach partnerships.

Market Expansion The influx of international visitors and the event’s focus on sports like lacrosse seeking IOC recognition indicate opportunities for companies in sports equipment, apparel, and related industries to promote products, expand market reach, and leverage the event’s visibility to support future growth in the sports sector.