Local Market Focus The company's strong presence with brick-and-mortar stores in Raleigh and Durham presents opportunities to deepen local customer engagement through targeted promotions and exclusive events.

Experiential Services Its expertise in event planning, corporate gifting, and bar consultations can be leveraged to cross-sell premium wine products and expand corporate relationships for enhanced brand loyalty.

Digital Engagement With an active online presence utilizing platforms like YouTube and email marketing tools such as Klaviyo, there is potential to expand digital marketing efforts and product offerings to broader audiences.

Customization Potential The company's mission to personalize wine experiences suggests opportunities to develop curated wine subscription services or personalized gifting options to attract different customer segments.

Competitive Position Compared to similar companies with larger teams and more extensive revenue, The Wine Feed can capitalize on its local expertise and personalized customer service as differentiators in the competitive wine retail landscape.