Fixed-cost remodeling The Wills Company specializes in designing projects according to clients’ budgets at a fixed-cost, presenting a pricing proposition that can be positioned as low-risk, transparent remodeling value during outreach to potential homeowners and property managers seeking predictable budgets.

Residential design/build As a residential design/build and handyman firm with emphasis on whole-house to single-room remodels, there is an opportunity to target homeowners in West Nashville and surrounding communities looking for end-to-end remodeling solutions and ongoing maintenance services.

Lifetime approach The company maintains houses with a lifetime approach, which can be leveraged to upsell ongoing service plans, warranty-friendly proposals, and long-term maintenance retainers to reinforce customer loyalty and repeat business.

Award-winning leadership Co-owners Ridley Wills and Wendell Harmer are nationally recognized leaders in design/build, enabling credibility-driven outreach to referral networks, real estate agents, and contractors seeking best-in-class partners for larger residential projects.

Tech-enabled marketing Current tech stack includes WordPress, Google Analytics, SEO tooling, and Facebook Pixel, suggesting opportunities to optimize lead capture, track conversion paths, and run targeted marketing campaigns to attract local remodeling opportunities and handyman service clients.