Market Position Target the Westin Snowmass Resort as a premium mountain hospitality client in Snowmass Village, leveraging its slope-side location and Aspen-area draw to offer premium digital advertising, property-wide guest experiences, and loyalty integrations.

Growth Opportunities Given revenue in the mid-range and a mid-sized team, propose upsell paths such as expanded digital marketing packages, website analytics consulting, and demand generation campaigns to boost occupancy across peak seasons.

Tech Footprint Their current tech stack includes analytics and tag management tools (SiteCatalyst, Google Tag Manager, New Relic, Adobe Tag Manager) presenting opportunities for data-driven advertising, segmentation, and performance optimization partnerships.

Leadership Access With a recently appointed Complex General Manager, initiate executive outreach to align on strategic partnerships, event sponsorships, and seasonal campaigns that capitalize on leadership-driven initiatives and hotel branding.

Competitive Landscape Position offers alongside mid-to-large operators in a high-end resort cluster (e.g., Viceroy Snowmass, Vacasa, Vrbo) with annual revenue potential in the tens to hundreds of millions—propose targeted B2B collaborations, group travel marketing, and property-level promotional packages to differentiate and capture share.