The Vectre
Technology, Information and InternetNorth Carolina, United States2-10 Employees
The Vectre is a technology company based in Winston-Salem, North Carolina, providing digital marketing and product development services to the senior living sector. Its flagship platform, YourTour, offers personalized sales enablement to present a community and tailor its value proposition to each prospect’s interests, affordability, and motivators. With decades of collective experience across more than 150 senior living communities, the company aims to shorten the path from visitor to resident by improving how prospects are engaged. The organization operates with a small team and sits within the technology, information, and internet industry space serving senior living operators. In 2023, it participated in the SMASH conference and partnered with BlueFingerprint to produce a case study examining strategies for engaging a middle-market segment.