Insights

Acquisition Synergy The Urgent Company has recently undergone multiple acquisitions and portfolio expansions, including the acquisition of Perfect Day’s Animal-Free Brands and Coolhaus. This indicates consolidation and a broader product suite that may require nimble distribution, co-branding, and cross-sell opportunities with retailers and foodservice partners.

Brand Portfolio Household brands under The Urgent Company such as Brave Robot, Modern Kitchen, California Performance Co., and Coolhaus present multiple entry points for retailers, DTC channels, and private-label partnerships. This allows for tiered selling strategies across premium, eco-conscious, and mainstream shelves.

Sustainability Message A focus on safe, natural, healthy products and environmental stewardship positions the company well with ESG-minded retailers and consumers. Opportunity exists to partner on sustainability storytelling, certification programs, and green packaging initiatives that can drive category growth.

Technology & Ops Tech stack including NetSuite, Google Cloud, and collaboration tools suggests scalable operations and potential for data-driven partnerships. Propose value-add integrations for inventory management, demand planning, and cross-brand analytics to optimize placement and reduce cost-to-service for retailers.

Growth Targets Revenue range indicates a mid-market profile with room to scale through strategic partnerships, co-manufacturing, and channel expansion. Target opportunities could include supply agreements with grocery, club stores, and foodservice, plus potential for regional expansion and private-label deals.

Similar companies to The Urgent Company

The Urgent Company Tech Stack

The Urgent Company uses 8 technology products and services including Open Graph, Zendesk, NetSuite, and more. Explore The Urgent Company's tech stack below.

Media & News

The Urgent Company's Email Address Formats

The Urgent Company uses at least 2 email formats:
The Urgent Company Email FormatsExamplePercentage
First.Last@theurgentcompany.comJohn.Doe@theurgentcompany.com
94%
Last.First@theurgentcompany.comDoe.John@theurgentcompany.com
6%

Frequently Asked Questions

What is The Urgent Company's official website and social media links?

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The Urgent Company's official website is theurgentcompany.com and has social profiles on LinkedIn.

How much revenue does The Urgent Company generate?

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As of July 2026, The Urgent Company's annual revenue is estimated to be $1M - $10M.

What is The Urgent Company's NAICS code?

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The Urgent Company's NAICS code is 311 - Food Manufacturing.

How many employees does The Urgent Company have currently?

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As of July 2026, The Urgent Company has approximately 11 employees across 1 continents, including North America. Key team members include Northeast Sales Manager: P. D. and Partnerships And Community Programs: H. W. Explore The Urgent Company's employee directory with LeadIQ.

What industry does The Urgent Company belong to?

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The Urgent Company operates in the Food and Beverage Manufacturing industry.

What technology does The Urgent Company use?

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The Urgent Company's tech stack includes Open Graph, Zendesk, NetSuite, Google Workspace, Google Cloud, jQuery, Netlify and Slack.

What is The Urgent Company's email format?

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The Urgent Company's email format typically follows the pattern of First.Last@theurgentcompany.com. Find more The Urgent Company email formats with LeadIQ.

When was The Urgent Company founded?

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The Urgent Company was founded in 2020.
The Urgent Company logo

The Urgent Company

Food and Beverage ManufacturingCalifornia, United States11-50 Employees

The Urgent Company is a Berkeley, California-based player in the food and beverage manufacturing space that develops consumer products aligned with natural, safe, and healthy attributes. Its brand portfolio includes Brave Robot, Modern Kitchen, California Performance Co., and Coolhaus, and the company emphasizes a blend of science, engineering, technology, social awareness, and practical judgment in product creation. The firm serves consumers seeking healthier and more sustainable options, aiming to address flavor and quality while considering environmental impact. The business operates within the consumer packaged goods ecosystem, focusing on delivering foods and treats that fit a verdant, planet-conscious framing. In late 2021, The Urgent Company expanded its portfolio by acquiring Coolhaus, and subsequent developments in 2023 involved restructurings through acquisitions connected to Perfect Day Inc., reflecting shifts in ownership and brand scope while maintaining its product-focused trajectory.

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    The Urgent Company's revenue is estimated to be in the range of $1M - $10M

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