Digital Transformation The Union positions itself as an agents of change leveraging strategy, insight, data, media, technology and creativity. This suggests potential for expanded services in advanced analytics, marketing tech integration, and data-driven campaign optimization to deepen client impact.

TechStack Leverage Current tools include Looker, Power BI, Jira, WordPress, Mailchimp and advertising platforms. Opportunities exist to upsell standardized analytics dashboards, cross-channel measurement, and automation workflows that integrate these tools for more efficient, measurable campaigns.

Sustainability Alignment Recent partnership with ScottishPower to launch a brand campaign focused on cleaner, greener energy indicates appetite for sustainability-themed branding. Sales angles could target energy, utilities and green initiatives with creative, purpose-driven campaigns and digital literacy integrations.

Growth & Recognition Active participation in industry events and leadership hires (e.g., Chief Strategy Officer) signal growth momentum and a strategic approach. This opens doors for executive-level consulting, long-term retainer engagements, and collaboration on large-scale brand strategy initiatives.

Digital Literacy Expansion Launch of Digital Literacy Teams aimed at increasing IT fundamentals and digital tool adoption points to a focus on capability-building services. This presents opportunities for training, workshops, and managed education programs that complement advertising campaigns and improve client digital maturity.