Veteran-led training Target public sector buyers and private security contractors who prioritize veteran-owned capability. Emphasize real-world experience from serving or retired military and law enforcement to differentiate offerings and justify premium training programs.

ConUS expansion Leverage capability to deploy anywhere in the continental United States to pursue nationwide contracts with federal, state, and local agencies, as well as large corporate security programs seeking on-site training nationwide.

Broad course catalog Cross-sell by aligning firearm safety and personal protection courses with non-firearm offerings such as NRA Refuse To Be A Victim, Realtor Safety, and House of Worship Safety Consulting to expand addressable markets.

Upstate foothold Capitalize on a regional footprint in the Upstate of South Carolina to pursue state and municipal training contracts, law enforcement partnerships, and civilian programs that can scale nationally through referrals.

Digital trust factors Highlight the veteran-owned status, instructor credentials, and real-world relevance on digital channels to build trust with procurement teams. Consider upgrading tech stack marketing and testimonials to improve lead quality from security-focused buyers.