Expanding Customer Base With over 50 dealership locations across Michigan and multiple brands, The Suburban Collection presents extensive cross-selling and upselling opportunities to introduce new vehicles, service packages, and financing options to a broad and diverse customer base.

Strong Community Engagement The company's active involvement in community initiatives like Drive Away Hunger demonstrates a local focus and community trust, which can be leveraged to develop targeted marketing and loyalty programs that resonate with the regional customer demographic.

Technology Adoption Incorporating modern tech stack elements such as React Redux and Tailwind CSS reflects a digital-savvy approach, providing opportunities to offer advanced digital marketing services, online diagnostics, and customer engagement solutions to enhance their sales channels.

Recent Growth Initiatives The opening of a new 100,000-square-foot Ford dealership and ongoing hiring efforts indicate expansion plans, opening avenues for sales of dealership management systems, inventory optimization tools, and employee engagement solutions to support this growth.

Strategic Acquisition Advantage Joining Lithia Motors in 2021 provided access to a larger network and resources, creating opportunities for cross-promotional campaigns, integrated service offerings, and shared technology platforms to further increase sales and market penetration.